After solving one of the biggest pain areas of offline bus ticket booking in India and getting acquired by Ibibio Group in 2013, online ticketing platform RedBus is planning to enrich its global presence by organizing the market base of bus booking at different geographical locations. As per RedBus statement, it’s planning to expand its global footprints in at least four South and Southeast Asian Countries in next three months. In last June, company has already expanded its business to Singapore and Malaysia.
CEO of RedBus stated, “We want to take RedBus to markets which are similar to India, unorganized or semi-organized, where a lot of the booking is still offline. We have scaled up solutions for travellers, bus operators and travel agents. We will be implementing these, market after market.” With implementation of this global enhancement plan, RedBus will be in list of Global Indian Startups like Zomato (Food Portal) and Practo (Medical Platform), which they already footprints in many countries.
Although the global journey of RedBus is not going to be easy as there are already few similar start-ups in Southeast Asia, the experience of more than 10 years in Indian Un-organized Market would definitely help RedBus to prove their excellence. A few remarkable ones are Singapore-based Easybook, Malaysia-based BusOnlineTicket and CatchThatBus, Philippines-based PinoyTravel, Indonesia-based Bosbis and Vietnam-based VeXeRe, Vbus and Vedayroi. Existing competitors of RedBus in India are MakeMyTrip, Cleartrip, Paytm etc.
Learning for entrepreneurs is that the selection of concept plays crucial role in success of startup. An idea solving the problem of large mass or becoming need of the same has high chances of long term survival. Also, the success depends on the market size available for the concept. Larger the mass appreciating the concept, more is the probability of success.