Online discussion portal having monthly reach of more than 100 million users, Quora has made its first acquisition – Parlio – a startup to inspire meaningful discussions on issues concerning the world at large. The deal amount was undisclosed.
Parlio was founded in 2014 wait a goal of spreading knowledge — a similar objective to Quora. But rather than concentrating on canonical answers like its acquirer, Parlio sought to host civil discussions that let people hear both sides of an argument and come to their own conclusions.
Founders Wael Ghonim and Osman Ahmed Osman wrote on Quora itself, “We started Parlio with a mission to create an online space for thoughtful conversations around the world’s most critical issues. We were concerned about how today’s social media experiences are designed to favor broadcasting over engagement, posts over discussions and shallow comments over deep conversations. So we decided to do something about it.”
Ghonim and other founding members will be joining Quora. Users won’t be able to post on Parlio any more starting today, but all published content will live on, and may be republished on Quora. Members can download their content for the next 30 days.
Ghonim entered the spotlight in 2011 after using social media to call fellow Egyptians to protest in the streets. He’d previously started a Facebook Page called “We Are All Khaled Saeed” in support of a man tortured to death by the nation’s police. After using the Page to organize rallies against President Hosni Mubarak, he was secretly imprisoned, and became a hero to the movement upon his release.
The deal is considered a win-win situation for both the stakehoders. Parlio will get access to the large user base of Quora while Quora will get technical backend support. Ghonim stated, “We’ve long admired Quora, as it’s one of the few online communities that has managed to both focus on quality and successfully appeal to a wide audience (over 100 million monthly users). The community is meritocratic but inclusive, the content is informative but fun, and the product is powerful but beautifully simple. We couldn’t have found a better fit.”