Earlier Amazon.com Inc patented one-click-payment, now its filing patent for “pay-by-selfie”.

Seattle based e-commerce giant has recently filed a patent application for a process that would allow consumers to make payment by taking a photo and/or video of themselves, getting rid of traditional method of cash, card payment. The application is related to a separate patent Amazon holds for a technology that allows a device to authenticate a user via a photo or video, but not necessarily to complete a transaction.

According to Amazon, the conventional approaches rely on password entry for user authentication; these passwords can be stolen or discovered by other persons who can impersonate the user for any of a variety of tasks. Further, the entry of these passwords on portable devices is not user friendly in many cases, as the small touchscreen or keyboard elements can be difficult to accurately select using a relatively large human finger, and can require the user to turn away from friends or co-workers when entering a password, which can be awkward or embarrassing in many situations.

In order to avoid typing in long passwords in such situations, users often have their passwords stored on their devices or enable information to be stored elsewhere such that an activity can be performed without manually re-entering the password. When using such an approach, however, another person having access to that device can impersonate the user for any task associated with the store password.

As a compromise some users utilize short and simple passwords, but these passwords can be easily hacked by an unscrupulous user or application.

mazon files Patent for “Pay by Selife”

So to avoid such scenarios, here comes the concept of pay-by-selfie in. The idea is that the person’s device will prompt the user to perform certain actions or gestures while posing for the snap, such as smiling, blinking, tilting their head. This would be done to prove that the shopper is who he or she says, rather than an imposter simply holding up a photo of the shopper.