As explained in our previous analysis Startup – Roti, Kapda aur Makaan that the place, context and priorities of the human beings are extremely important in judging the value of the product or service. There are other needs and services which were earlier in the least priority list of common man as He was busy in fighting to complete his basic needs. With influx of money and exposure to evolved technology, now common man has access to ” One button solution to every need – basic or other than basic. Startups working in domain of fulfilling these extra necessities are having more probability of success and high acceptance limits.

Roti, Kapda aur Makaan – food, clothing and shelter, are defined as the basic needs of human life yet with advancement in technology and enhancement in life style, this list of basic necessities has introduced more verticals into it. Can you imagine living without your cell phone, or without internet connection or without your laptop? Answer is definitely “a big no”.

Startups are trying to fulfill these extended basic necessities of human life through their business models and market capturing strategies. Just think of any of the extended needs of your life, search on internet and it will give you a list of startups ready to look after those needs. Say, your car/bike has broken down and you are getting late for your office, what alternatives come in your mind, book a cab using Ola or Uber or book an auto using Jugnoo, and the nearest cab/auto will be at your door step to take you to the desired destination.

Here is FS Analysis of startup – fulfilling the extended needs of human life.


It defines the need of short or long distance journey for personal or official purpose. Whatever be the mode of travel or need, a lot of startups are working to fulfill the transportation need of human life.

FS Labs Travel Necessity - Startup Models

Travel segment can be divided into following groups –

1.Air Travel: It has become a basic need for business work, holiday plans, medical emergencies, leisure trips, overseas studies etc. A lot of startups are working and providing a great facility to compare all the available flights as per need and further requirements like hotel booking, travel planning etc. Goibibo, Yatra, Makemytrip, Cleartrip, skyscanner, kayak, Expedia are some of the known startups that are working in domain of air travel management. Though airlines like Indigo, Jet airways, Go air, Spice jet, Air India are having their own portals for ticket booking yet websites like makemytrip etc are more famous because of the deals which they provide.

2.Train and Bus Travel are essential requirements of domestic travel. Goibibo, Yatra, Makemytrip, Clear Trip, Redbus, Abhibus, Paytm, Busindia etc are working to provide you easy booking of trains and bus.

3.Cabs have become a nice alternative for travelling. Ola, Uber, Meru Cabs, Easycabs, Taxiforsure, Megacab, Quickcab, Getmeacab, Taxi24x7 etc are the known names in the field of car services. The high competition in cab service provider / aggregator has forced the players to come out with lot of innovative way of attracting customers. Though the security and trust is still a big challenge for these service providers/ aggregators, comfort to the consumer due to these services is appreciable.

4.Daily Bus Commute is a rising area to attract daily passengers with the comfortable and affordable daily travelling. Ola Shuttl, Shuttl, Zipgo, Cityflow, rBus are solving the issue of daily travel by introducing their traveler bus services.

5.Auto RickshawAutowale, AutoRaja, mGaadi, Jugnoo are Uber of auto travel. These startups are bringing autos and auto rickshaw drivers on one platform to make it easier for commuters to get autos at the standard rates.

6.Car-pooling -Those who are environment concerned users or want an economical option, Bla Bla Car is there for car-poolingwith people travelling on same route and time. Social network profile integration, mutual rating, scrutiny of all the data like profile, photo, comments etc. are the major driver of making car-pooling a secured and trusted option. Travel group Ibibo has also launched its app “Ryde” for carpooling. Uber is also in the race of peer-to-peer business mode by introducing ride sharing service.

7.Self-drive car service based startups are also making a big entry in transportation market. ZoomCar, JustRide is the known name of self-drive car service providers.

8.Bikes/ Cars purchasing & selling is an organized market base and a lot of startups are trying to align with the customers requirement and segment need. CarDekho, Vroom, Shift, Beepi, Spinny is working in domain of used cars. Olx, Quikr has already established their market place of used car/bikes selling portal along with other products. BikeWale, Bikedekho are working specifically for used bikes selling and purchasing.


Flow of information is the next big necessity of life as every inter related activity requires the communication among all the involved stakeholders. Whether it’s being an official communication or personal talk or any other information flow, all needs some medium to reciprocate that communication.

We can divide the communication based need into following subgroups –

1.Devices: Required for communication like cell phone, tablets, laptops etc are available at all the major e-commerce startups like Flipkart, Snapdeal, ShopClues and Amazon. Online mobile sale has become an instant hit. Few companies are getting benefitted by the surging demands through flash sale.

2.Recharge: Lucrative recharge is supported by the tremendous amount of money which investors are putting into Indian startups market. Day by day mobile penetration is increasing in India and hence the requirement of being connected. Freecharge, Paytm, RechargeGuru, talkcharge and Mobiwik is there to recharge your cell phone with a few clicks.

3.Deal for Recharge: Grabon, Paytm, CouponDunia, DesiDime etc are there with many lucrative deals if you become their reliable customer.

FS Labs Communication and Health Necessity - Startup Models

Health Care

Health is also one of the most essential necessities of life. Hectic lifestyle, food habits, future stress, less physical work are some of major reasons that has enhances the dependency on medicines and doctors more than ever. Startups are also working to fulfill the need of health care in life. Macro factors like increased income, double income groups, increased hospitalization needs etc are resulting in an explosive growth in home health care

Health care segment can be broadly divided into following subgroups –

1.Doctor Search & Appointment–

Practo has B2B software product (Practo Ray) that is tightly integrated with its much loved consumer offering (Practo Search), creating the world’s first and only healthcare hyper loop that is connecting the entire healthcare ecosystem. Recently it acquired Qikwell to strengthen its patient, doctor and front office staff’s synchronization. The acquisition also makes Practo the world’s largest appointment booking platform with nearly 40 million appointments managed every year.

Taking the industry by storm is ZocDoc which is into businesses of scheduling doctor appointments, as well as making doctors more accountable by having patients publicly rate them. The company makes its money by charging doctors $250 a month to list their practice. It lets patients find a doctor easily, set up appointments and rate their experience. Well-rated doctors then attract more patients and attention from ZocDoc’s more than 700,000 monthly users.

Dailyrounds is doctor network App with 160,000+ Doctors. Docplexus is web network for Doctors. Curofy is for doctor referral app. Ziffi, Zipnosis, Sugarerica, Docsuggest, and Helpingdoc are few other names.

2.Online consultation and Q/A-

Healthcaremagic & doctorspring are leading the chart for his service. Mdhil provides online & app based awareness to people for living a healthy lifestyle. Medianangel with a unique concept of “Global Hospital” bridges the gap between patients and doctors. Pinkwhalehealthcare is there for online consultation with doctor.

3.Patient care platforms –

Care24 – offers services such as home care visit by a nurse, a physiotherapist and an attendant or for infant care.

Mira Rehab – provides a software program that uses medically approved games to accelerate rehab for patients recovering from an injury or surgery

Navigene – This Company screens newborn babies to detect at least 100 genetic disorders. It collects their urine samples from hospitals across six major cities and tests them at its lab in Thane (near Mumbai), offering results in 48 to 72 hours.

4.Medicine E commerce

HealthKart delivers the medicines at your doorstep.

Healthvala & medplusbeauty is there for same purpose

FS Outlook

As explained in our earlier analysis “Startup Idea Selection”, the best approach to choose an idea for startup is the selection of a problem and reverse analysis of its solution. So FS advices to all the startup enthusiasts to find the difficulties faced by mass for their basic or extended needs, and provide a better solution for the same.

Wish you luck for you startup. Stay tuned with FS for more updates.

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