Startup’s product needs to make its own name in the industry. Its target customers, who have worked well till now without any help of such type of products, will be willing to check how new product performs in the market. Bigger is the target customer, more time it needs to get a contract signed from them or to make a deal.
Startup time paradox says: Startup does not have time to impress prospective customers. Prospective customers need a lot of time to assess the startup.
Money paradox :
Startup needs money to develop its product, to market its product and to drive innovation for product improvement. Potential customers who can buy the product are generally least willing to shed even 0.1 million USD just for a product which is cool. Customers first check the product survival in market before investing into it.
Startup money paradox says: startup needs money for their survival, customers have plenty of it. They are not going to invest money in startup unless they are convinced about product survival.
Often startups end up doing free work for their prospect customers just to prove the worth of their product. This free work is either based on the promise of signing contract or based on giving a discount to prospective customer.
Payment paradox says: Startups pay in terms of their time for marketing their product but its not a guarantee that prospective customer will sign a contract with them for sure. Money which you don’t receive is not your money at all. Business can’t be run on false promises.