Quikr is India based classified advertisement player having presence in more than 1000 cities facilitating over 30 million consumers for large classified business across C2C, Cars, Education, Homes, Jobs and Services. It now has more than 13 categories and 170 sub-categories, with the most popular being mobile phones and electronics, real estate, cars and bikes. It also has over 4.2 million listings and have generated over 150 million replies.

Founded by Pranay Chulet and Jiby Thomas in 2008, it was formerly known as Kijiji India Private Limited. Quikr has so far raised $346 million from investors such as Tiger Global Management, Warburg Pincus and Norwest Venture Partners, among others and is developing itself beyond a listing platform to a one-stop shop for used goods by enabling payments on its platform, as well as facilitating logistics, a move likely to throw open additional revenue channels.

For financial year 2015-16, Quikr declare the net sales of Rs 41.24 crore as against Rs 24.78 crore in the year ago and commands a valuation of $1.5 billion.

With nine acquisitions in a year, Quikr is strengthening its targeted business verticals of automobiles, real estate, jobs, services and customer-to-customer sales. Here is FS analysis how Quikr has strengthened its existing business through acquisition –

fs-labs-quikr-acquisitions-pattern-potential

[1] Indian Realty Exchange (IRX) [2015, Target – To strengthen QuikrHomes, Deal Size – Undisclosed]

In November 2015, Quikr announced the acquisition of Indian Realty Exchange (IRX), a mobile-first aggregator of real estate agents for an undisclosed amount to strengthen QuikrHomes by connecting with the brokers and agents for long-term basis.

IRX was founded by Vikram Dhawan and Karan Jindal in March 2016. It tags agents and brokers with real time projects and locations and helps users connect with them to buy and sell property.

[2] RealtyCompass [2015, Target – To strengthen technology of QuikrHomes, Deal Size – Undisclosed]

In December 2015, Quikr acquired acquired real-estate analytics platform RealtyCompass for an undisclosed amount to help QuikrHomes access technology built by RealtyCompass that would help consumers and investors in their decision-making process by providing builder ratings and detailed project analysis.

Nimesh Bhandari, Sankara Srinivasan and Alok Mishra founded RealtyCompass in 2013. “We will continue to operate as a stand-alone portal and will focus on building real estate analytics products for both consumers and builders,” said Nimesh about the acquisition way forward.

“Real estate is a key category for us. We have been keenly developing some innovations that have the potential to reshape the market landscape and the acquisition of RealtyCompass will help us bring more such solutions to our users,” said Pranay Chulet, who founded Bengaluru-based Quikr in 2008.

[3] Common Floor [2016, Target – 1 Billion US$ Valuation Dream, QuikrHome Enhancement, Deal Size – approx. 120~160M $USD]

In January 2016, just after the four month of launch of Quikr Homes, Quikr announced the acquisition of real e-state property portal Common Floor. Though no official disclosure was made to confirm the deal amount, the expected amount of deal was approx 120-160M $USD. After the deal of Quikr and Common Floor, Quikr was expected to be valued at around US$ 1.5 Billion based on the share-swap ratio.

CommerFloor was facing problems of getting further rounds of funds due to its inability to monetize the portal. Tiger Global which is common investor in both of the players was not in alignment of further funds requirements of Common Floor. If one of the existing investors stops supporting, it would become difficult for any startup to get further funds as other investors see something amiss. Fund crunch and non-supporting Tiger Global could have given no better alternate than a merger with some other player. So merging was a good option for common floor to keep its operations running.

With this acquisition, Quikr entered in the club of more than 1 Billion $ valuation companies. Quikr got the benefit like technical support, experience through Common Floor for its business vertical of real state, Quikr Homes.

This acquisition was considered as one of the biggest move of sector consolidation.

[4] Salosa [2016, Target – To penetrate market volume of Home Services, Deal Size – Undisclosed]

In May 2016, Qukir acquired Salosa, an on-demand beauty service provider for an undisclosed amount with target to penetrate deeper into the market volume of home services.

Salosa was founded by former Procter & Gamble executives Piyush Dhanuka and Anurag Nair in September 2015 that operated in Gurgaon and parts of Delhi with a team of in-house beauticians at that time. After two months of acquisition, Quikr rebranded Salosa as AtHomeDiva offering a full range of in-home beauty and styling services including hair, skin, make-up services and special packages and expanded operations from Delhi and Gurgaon to Bengaluru.

Pranay Chulet, Founder & CEO of Quikr stated, “AtHomeDiva is a great example of the synergies between our verticals. It is a QuikrServices business that has scaled fast on both demand and supply side in virtually no time with practically zero marketing. On the demand side, the business had access to a large base of women users from not just QuikrServices, but also QuikrGoods and QuikrHomes, and on the supply side, we were able to on-board a large number of beauty experts from QuikrJobs. We expect such synergies to play out more and more, giving us a fundamental competitive advantage in any business we enter.”

[5] Hiree [2016, Target – To strengthen Quikr’s job listings business QuikrJobs, Deal Size – Undisclosed]

In July 2016, Quikr acquired Hiree, Bengaluru based online recruitment platform to strengthen its job listings business, QuikrJobs. Financials of the deals remained undisclosed.

Founded as MyNoticePeriod by Manjunath Talwar and Abhijit Khasnis in May 2013, Hiree connected potential jobseekers serving notice periods with prospective employers with an aim to fast-track the recruitment process by enlisting active jobseekers. In May 2015, the company rebranded itself as Hiree and to increase its targeted market volume, it introduced the listing by all categories of jobseekers.

With this acquisition, Hiree merged with the job listing business – QuikrJobs and Hiree team, along with the founders got absorbed into Quikr. The combined entity claimed to build a recruitment platform that would connect over four million active candidates with recruiters across the country.

[6] Zapluk [2016, Target – to strengthen Quikr’s beauty service brand AtHomeDiva, Deal Size – Undisclosed]

In August 2016, Quikr acquired Hyderabad based Zapluk for undisclosed amount of money with an aim to strengthen its beauty service brand AtHomeDiva.

Zapluk was founded by Manan Maheshwari and Mahesh Teja Gogineni in August 2015. The firm had acquired Chennai-based competitor Pamperazi in June’16. Lavanya Hariharan, co-founder of Pamperazi, had subsequently joined Zapluk. Following the acquisition by Quikr, Maheshwari and Gogineni quit the company, but Hariharan joined Quikr.

P.D. Sundar, head of QuikrServices stated about the deal, “Zapluk’s operational strengths, trained pool of stylists and professionals and highly engaged user base in the Chennai and Hyderabad markets will allow us to expand the reach of our AtHomeDiva brand in these markets rapidly. AtHomeDiva is growing fast and the number of services delivered by our team of trained and professional stylists is growing by more than 100% month on month. While we are experiencing a high repeat rate, what’s even better is the average transaction value is increasing steadily for repeat users.”

[7] Stepni [2016, Target – To strengthen car-related services under the QuikrCars vertical, Deal Size – Undisclosed]

In September 2016, Quikr acquired Stepni, Bengaluru based maintenance aggregator that connects vehicle owners with nearby maintenance service providers for undisclosed amount of money. As identified five key business segments for Quikr growth – automobiles, real estate, jobs, services and customer-to-customer sales, Stepni acquisition helped Quikr to strengthen car-related services under the QuikrCars vertical, as well as lift its services business, QuikrServices.

Stepni was founded by Vinay Singh and Nikhil Nair in October 2015, having a network of more than 125 service centres across Bengaluru. The Stepni team, including the founders joined QuikrCars.

The deal, being a win-win situation for both the involved stakeholders, gave opportunity to Quikr to expand its business model from listing only to service provide and possibility to scale up Stepni across multiple cities.

[8] Stayglad [2016, Target – To strengthen Quikr’s beauty service brand Athomediva, Deal Size – Undisclosed]

In September 2016, Quikr announced the acquisition of on demand beauty services provider StayGlad with a target to strengthen its beauty service brand, AtHomeDiva. Though Quikr didn’t disclose the amount and terms of the deal, it was anticipated mostly in stocks.

Staygald was founded by Shashank Gupta, Kavish Desai and Prateek Jain in May 2015. Stayglad was failing to attract new investors and running out of cash, prompting the company to scot for a buyer. Staygald failed to get acquired by on-demand service provider Urbanclap, also, made an unsuccessful attempt with Accel Partners and Matrix Partners to raise funds. After acquisition by Quikr, the 100-member team at StayGlad, including the co-founders joined Quikr.

“On-demand beauty is one of our fastest growing service categories. With well more than half of our consumers coming back to us with bigger ticket sizes, the demand is clearly very strong. As a service provider we want to continue to scale to meet that demand, and also ensure that we maintain the high standards of quality we pride ourselves on. StayGlad is one of the largest and highest quality players in beauty services with a 70 percent customer repeat rate, which makes them a great fit for our overall vision for AtHomeDiva – we are excited to bring them on board,” said Head of QuikrServices, PD Sundar.

[9] GrabHouse [2016, Target – To strengthen QuikrHomes, Deal Size – Undisclosed]

In November 2016, Quikr announced the acquisition of Grabhouse, an online home rental solutions provider, in an all-stock deal giving investors Sequoia Capital and Kalaari Capital stake in Quikr. Quikr didn’t disclose the value of deal.

This strategic move will help the company address an acute pain point in India’s real estate market with a solution that does not involve any cash payments. As part of this, Quikr will integrate Grabhouse’s products and technology stack into QuikrHomes while also reaping strong synergies the business has with its other verticals. Grabhouse will continue operations as an independent brand for managed rental homes. As part of the overall integration process, its founders and entire team will move to the Quikr HQ.

Founded by Prateek Shukla and Pankhuri Shrivastava in July 2013, Grabhouse was struggling to scale fast strong competition from same domain players like NestAway and NoBroker, and consequently losing confidence of existing investors. The company was also in talks with bigger rival NestAway and budget hotel aggregator Oyo but couldn’t materialize finally and hence decided to sell it off.

Further Potential of Acquisition

Due to slow down in fresh funds and subsequent requirement of profitable verticals, Quikr is trying to strengthen its business model through acquisitions as well as partnerships.

As per FS predictions, if you are planning to sell a business model to Quikr, following are the potential areas for near future –

  • Vehicle spare parts and service management
  • Analytics firm for real estate services
  • Technology based recruitment facilitators
  • End to end consumer services
  • Logistics firms managing end to end deliveries

Stay tuned with FS for more updates.

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