A prototype is a simple working model of your product that is capable of explaining the concept, potential, functionality and features etc. Though it’s not fully functional, but by creating a rough prototype of your startup vision you’ll have a much easier time explaining the concept to potential investors, clients, folks at meet ups and anyone you encounter when evangelizing the potential of your startup. It’s also a step between idea evaluation and execution stage.


Categories of Prototypes:

  • Proof-of-Principle Prototype: it explores functionality of the product up to some extent, but not all aspects of the intended design.
  • Form Study Prototype: it explores the size and appearance, but not the functionality, of the intended design.
  • User Experience Prototype: it captures enough aspects of the intended design that it can support user research.
  • Visual Prototype: it captures the size and appearance, but not the functionality, of the intended design.
  • Functional Prototype: it captures both function and appearance of the intended design. It may be created in with a different method and scale from final design.

Importance of Prototype

Product prototype is essential as it gives some picture of feasibility and real time problems analysis. Also, it is the easiest and convenient way to influence team members, people and investors to understand the functionality of the startup concept.

Here are the key intentions that you can accomplish through product prototype, which are really the reasons that partners, people and investors will give you a whole new level of credibility as they evaluate your startup as potential idea:

  • Real Time Feel: Presentations are nice way to tell people about your concept but a prototype will give a real time feel of the actual product and will help you in convincing the people.
  • Feasibility and Challenges: Prototype helps to find the answer on feasibility and the future challenges while executing the idea.
  • Acceptability Analysis: Based on the feedback of prototype you can decide the necessary changes required in your product/service/model.
  • Risk Reduction: Based on the prototype results, you can decide the way forward and reduce the risks.

Once your prototype is ready, you can also decide the right planning of team members based on the required skills. Also, the startup planning gets an advantage with the help on a prototype as it combines the required resources for your startup.

Facts to be considered for Prototype:

  • A Fully Featured Tool: prototype should be a capable to show the full features of the product so that a comparison could be made between new and existing concepts.
  • Comparison with the Existing Platforms: prototype should be designed in such a way so that it can highlight the positives of new and negatives of existing.
  • Communication Tool: prototype should be designed as communication tool among all the stake holders to avoid any disruption.

Prototype also helps you to focus your creativity to explore all the possibilities that are available for your startup concept. Limits for your prototype are nothing but the limitations that you put on your creativity while brining your product idea to life.

Wish you luck for your startup.

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