Mahindra joins Hands with Ola to take on Uber

Mahindra joins Hands with Ola to take on Uber

Recently, auto make Mahindra and Mahindra announced partnership with ride hailing company Ola to offer discounts on Mahindra cars, vehicle financing, and maintenance packages to Ola drivers. “Mahindra-Ola package” will start at zero down payment and also include accident insurance and scholarships for the children of drivers.

Through this deal, Mahindra is targeting to supply 40,000 cars to Ola in next two years and generate a business of Rs 2,600 crore for the Mahindra Group. Ola has presence in more than 100 cities with half-a-million drivers registered on its portal. Deal with Mahindra will definitely help Ola to stand against rival Uber more effectively.

Mahindra joins Hands with Ola to take on Uber

While a section of auto maker industry views ride-sharing firms as a threat by making image of vehicles just as a medium to go from point A to B rather than something that consumer want to own, Mahindra & Mahindra and Tata Motors are moving strategically to grab the volumes. Tata Motors has already joined hands with Uber.

“India’s mobility needs are unique and unlike any other market globally. Shared mobility will leapfrog car ownership as a paradigm in terms of percentage car ownership. But as an absolute number, there will definitely be an increase in ownership. But in terms of utilization, share mobility and ride sharing will drive the future needs of the country in the time to come,” explained Bhavish Aggarwal, CEO of Olacabs. Ola is planning to have at least 5 million cars under its umbrella over the next five years.

“It’s a collaboration of the two ecosystems—what we have created is a package called One-Mahindra, which brings the strength of our federation. Even investors have realized that they are better off banking on companies that are not only purely virtual but also have a strong offline presence,” stated Anand G. Mahindra, chairman of the Mahindra Group.

This deal is a win-win deal for both of the parties. While Mahindra gets a captive audience for their cars, insurance, finance and other businesses, Ola gets a larger alliance partner because of which they may be able to give better terms to the drivers.

Quikr Acquired Stepni to Introduce Vehicle Maintenance Service

Quikr Acquired Stepni to Introduce Vehicle Maintenance Service

Online classified platform Quikr acquired Stepni, Bengaluru based maintenance aggregator that connects vehicle owners with nearby maintenance service providers. The amount of deal remained undisclosed.

Stepni was founded by Vinay Singh and Nikhil Nair in October 2015, having a network of more than 125 service centres across Bengaluru. The Stepni team, including the founders will join QuikrCars.

quikr-acquired-stepni-to-introduce-vehicle-maintenance-service

As identified five key business segments for Quikr growth – automobiles, real estate, jobs, services and customer-to-customer sales, Stepni acquisition will help Quikr to strengthen car-related services under the QuikrCars vertical, as well as lift its services business, QuikrServices. Quikr aims to expand the vehicle maintenance service to other cities in the next three months.

Atul Tewari, head of QuikrCars and chief operating officer at Quikr stated, “At QuikrCars, we believe there is an acute need and a large opportunity for someone to innovate in the auto buying/selling space in India. In new cars, we are working closely with OEMs (original equipment makers) to address their marketing needs, and in used cars we are by far the number one destination for inspected, consumer-owned cars. Stepni’s business model will now allow us to develop a longer-term relationship with car owners as opposed to only at the point of buying-selling.”

“Teaming up with Quikr brings tremendous possibilities for our business model on the demand side and it will help to scale the platform seamlessly across multiple cities,” said Vinay Singh, co-founder, Stepni.

Quikr has been investing aggressively to build the five verticals by both acquiring companies and making strategic investments. Quikr is growing beyond a listing platform to a one-stop shop for used goods by enabling payments on its platform, as well as facilitating logistics. Since the slowdown in external funding is forcing startups to reduce cash burn and find better revenue sources, Quikr is growing in the same direction.

Since last year Quikr has acquired Realty Exchange (IRX), Realtycompass and CommonFloor for enhancing its real estate business. It also acquired beauty services Salosa and Zapluk, and hiring platform Hiree for its jobs vertical.

Startup Firing – How to Avoid

Startup Firing – How to Avoid

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson

Since last couple of years, Indian startup eco system is experiencing a roller coaster ride. With huge funds flow, a lot of new business models got introduced in the market that are facilitating consumers over conventional ways. On the other hand, due to factors like market competition, cash burnt strategies, profitability constraints etc, a lot of startups are either struggling to survive or pivoting their business model. As a result, firing has become so much common phenomenon among startups that their credibility is questionable, not only in terms of career choice but also in terms of consumer trust.

Snapdeal, Zomato, Commonfloor, Tinyowl, almost all of the major players of Indian Startup eco system are in the list of companies that have fired their employee in the name of organizational restructuring, performance issues etc. Nobody would love to keep searching suitable job within short span of time or remain occupied 24*7 with the fact that there is need to look for another job. Also, the founding team would not love to remain stuck the concerns like excess manpower.

So there is urgent need for startups to look into manpower planning aligned with the need of business model, scope of work and funds in-hand. Here is an analysis from FS Labs to give a direction to startup founders to think in a better manner rather than firing.

Why Firing happens in Startups

As explained in our previous analysis “Startup Hiring and Firing”, manpower reduction is a natural phenomenon between growth and stability phase. During growth phase the requirement of manpower goes on higher side because of fluctuating demand, operational instability, lack of automation etc. These factors start getting resolved with progression of time, hence, as a result the manpower requirement reduces considerably during stability phase. So if the manpower expansion is not preplanned, it will lead towards firing for sure at later stage of startup.

Another factors like unplanned expansion, wrong recruitment, performance related issues etc also contribute in the acceleration of firing at startup. Generally after getting funding, startups try to capture the maximum market volume by expanding into different geographical locations and business verticals rather than focusing on achieving operational excellence. This premature expansion generally disturb the optimum planning of manpower and results in excess of employees at startup. So to overcome the financial breakdown, startups find the easy solution of firing.

Short and Long Term Impacts of Firing on Startup

Firing in startup not only affects the employees (who got fired) in terms of new job search, justification, mental stress, but also affects the startup in short and long run. Here are major impacts of firing on startup –

  • Reputation of company in terms of career choice of job seekers hence making lesser probability of skilled resources in future.
  • Reputation of company for consumers. A company that can’t take care of its internal consumers, how it shall be able to meet its external consumers’ expectations.
  • Motivational involvement of remaining employees to perform with their 100% efficiency. People start looking for another available options in the market hence start giving less importance to the desired work.
  • Brand name degradation for associated stake holders like service providers, suppliers
  • Resource limitation for other players of same domain. Consumers, job seekers, vendors and other stakeholders start losing confidence is the same concept.

How to Avoid Firing in the Startup

While rapid expansions along with different experiments (different business verticals and services) are the need of time to survive in the competitive market, manpower expansion is majorly dependent on the possibilities of success of experiment. Though possibility of market acceptance of new startup concept can be anticipated based on the feedback surveys, market demand/ trend etc, the true results come from real time execution. So the expansion of man power must be done with backup plan of failure of experiment, otherwise it would have high possible of firing in recent future.

Since the impact of firing is projected on long run trajectory of startup, it’s better to play safe game to avoid the same. Here are few tactics from FS Labs to avoid the same –

Startup Firing - How to Avoid

[A] Optimum Manpower Selection – Responsibility Sharing

Requirement of manpower is directly proportional to the scope of work that needs to be done for execution of startup. Higher the work packages, higher shall be the requirement of manpower to meet the defined time baseline.

  • Areas like engineering, finance etc where the manpower can easily be made completely occupied are the safe zone areas to recruit / expand manpower.
  • On the other hand, areas like service, management, customer support etc which are dependent on the extent of operational need are the crucial areas to expand in terms of manpower.

So balancing is required between both of the zones for safe game.

  • At initial stage, the limited work packages can easily be managed by sharing the scope among the small founding team.
  • At experiment phase, when limited visibility is there regarding the acceptance of concept by mass, there is no point of expanding the work force.
  • At growth phase, when clarity starts coming into picture separate responsibilities can easily be assigned.
  • Till the stability phase arrives, optimum level of manpower should be maintained to avoid the gap between stability vs growth stage.

Keeping manpower at optimum level will add some extra responsibilities to the existing team but can easily be managed in terms of extra benefit to the same team rather than recruiting new team.

[B] Minimal Liability Criteria – Outsourcing

Liability associated with manpower is not just the money, but the assurance of 100% utilization of their skills and time. With increase in man power of the company, liability increases in term of money, utilization and responsibilities. So one simple approach to keep this liability to minimal level is to outsource the work packages –

  • Work scope which can be defined in terms of man hours could be outsourced to squeeze the outcome response time as well as liability. eg – Engineering work could be outsourced based on the man hours associated with it.
  • Work including full time involvement of dedicated manpower could be outsourced based on the number of person required. Eg – Service operation work could be outsourced based on the number of operators required.

Outsourcing is beneficial as it doesn’t give much liability to startup. Any manpower outsourcing consultancy having contract with different startups/ companies can easily manage the fluctuating demand of startups.

[C] Short Term Experiments Approach – Internships and Contracts

Another approach that startups can utilize to test the acceptance of their experiments is to recruit interns and contract based employees with an aim to get the anticipation of market response and then expand if seems beneficial in long run.

High energy level of college students will definitely help in speeding up the process as compared with standard approach and hence the decision making. Limitation with interns is of their limited knowledge base that can be mitigated by giving short training to them. Another limitation is the availability of inters at specific time spans only.

Contract based freelancers might be better as compared with college students in terms of knowledge base but their motivation level is questionable with respect to fresh mind. Limited time span availability of interns can be mitigated through contract based manpower.

[D] Utilization in Other Work – Market Survey, Feedback, Development

Above mentioned approach are to be implemented since the start. If the situation arises where manpower exceeds the requirement, instead of firing them at once or paying them notice amount is not ethical as well as logical. Since company has already invested so much in them, there is no point of just letting them go.

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”Simon Sinek

Spending around 50-60% of the active time per day in company, every person become emotionally attached with it. When the situation of company is clear to every employee, few tries to play safer game and switch the company, while few still remain attached with the hope of success of the company.

So their motivation can be utilized by following –

  • Market surveys to understand the demand of consumers wrt to what is going wrong with the existing setup and accordingly changes can be made.
  • New business verticals that can bring fruitful results to the company.
  • New experiments to enhance the business model and revenue.
  • Why not to motivate employees if they have any new concept in their mind and are not able to startup with.

Firing may seem a good solution with paying some additional amount of money to settle the small liability, yet considering the impact on reputation and the loss of opportunity, it’s better to recruit aligned with the optimum need.

Though it’s difficult to develop a fool proof strategy to avoid firing in startup at any stage as it is a result of different parameters, safer strategies could easily be developed to avoid the same up to maximum extent.

Wish you luck for your startup. Stay tuned with FS for more updates.

Amazon India – Launches Prime Subscription Service in 100 Cities

Amazon India – Launches Prime Subscription Service in 100 Cities

Amazon India launched its Prime Subscription program in more than 100 cities in the country with benefits like free one-day and two-day delivery on lakhs of products and early access to its exclusive offers to customers subscribing to this service. Prime Video, which will include Amazon original TV series and movies besides Indian and global content, is expected to be launched soon as a part of the service. The launch of Prime may boost Amazon India’s growth by improving its customer retention rates.

Amazon India – Launches Prime Subscription Service in 100 Cities

Amazon Prime is currently available for a free 60-day trial after which the subscription will be available at discounted annual fee of Rs 499. The listing price is expected to be Rs 999, which is quite lower side as compared with the cost of $99 (Rs 6,670) in the US and £96 (Rs 8,450) in the UK.  Apart from fast delivery, Prime members will get early access to products in the “Lightning Deals” category every day. They will also get exclusive deals from select brands and sellers.

Prime will be available to customers in 100 Indian cities, and members in 20 cities can choose also same-day, morning or scheduled delivery at a discounted fee of Rs 50 per order on over 10,000 products. These deliveries typically cost Rs 150.

Amazon India country head Amit Agarwal stated, “Prime is great for both customers and sellers. For customers, one-day and two-day delivery, which is something that they enjoy as an occasional indulgence, becomes an everyday experience as they shop for products on Amazon. For sellers, Fulfillment by Amazon (FBA) becomes even more attractive. FBA has helped sellers’ lower costs and increase sales. Now, all their products under FBA will be eligible for Prime. So, Prime will result in more sales for sellers who sign up for FBA.”

In US, Amazon Prime has been a major driver for consumer repeatability. According to Consumer Intelligence Research Partners, Amazon has a total of 63 million Prime members in the US that counts more than half of its total customers, as of June 30. Prime subscribers spend about $1,200 annually on the website, compared with $500 for non-subscribers.

Flipkart, biggest rival of Amazon India has its own version of Prime called Flipkart First. However, Flipkart hasn’t seen the kind of customer interest it expected and Flipkart First isn’t a major contributor to the company’s growth. It highlights the difficulties in operating the program successfully with poor infrastructure of the country.

Amazon is aggressively investing in India to penetrate the market volume of local biggies like Flipkart and Snapdeal. Last month Amazon announced the invest $3 billion to enhance its market share in India. The launch of Prime just before the start of the shopping season in India is expected to help the company consolidate customer base.

Quikr acquires Hiree to strengthen Job Listing Vertical – QuikrJobs

Quikr acquires Hiree to strengthen Job Listing Vertical – QuikrJobs

Online classifieds player Quikr has acquired Hiree, Bengaluru based online recruitment platform to strengthen its job listings business, QuikrJobs. Financials of the deals remained undisclosed.

Quikr acquires Hiree

With this acquisition, Hiree will be merged with the job listing business – QuikrJobs and Hiree team, along with the founders Manjunath Talwar and Abhijit Khasnis will be absorbed into Quikr. The combined entity will build a recruitment platform that connects over four million active candidates with recruiters across the country.

Pranay Chulet, founder and chief executive at Quikr, stated for the deal, “We have created a successful business model and it’s now time to level up. Speed is in our DNA and Hiree’s offerings, aimed at shortening recruitment cycle times, is a great match with that.”

Founded as MyNoticePeriod by Talwar and Khasnis in May 2013, Hiree connected potential jobseekers serving notice periods with prospective employers with an aim to fast-track the recruitment process by enlisting active jobseekers. In May 2015, the company rebranded itself as Hiree and to increase its targeted market volume, it introduced the listing by all categories of jobseekers. The company had raised Rs.20 crore from IDG Ventures and angel investors. The firm undertook two rounds of lay-offs, in February and in April.

Talwar and Khasnis stated, “Joining forces with Quikr allows us to double up our focus on innovating in the recruitment space for both jobseekers and our customers. Our customers will now gain from the benefits of Hiree’s technology and massive scale of Quikr in parallel.”

Quikr identified five potential business segments include automobiles, real estate, jobs, services and customer-to-customer sales. Acquisition of Hiree is in line with the job segment.

QuikrJobs recently reached a milestone of over 10 lakh job-seeker profiles created through its missed call service alone. The company also allows users to create profiles using desktops and mobile phones. The enhanced product portfolio, coupled with Quikr’s missed call service, will make a larger talent pool available to recruiters for the entry level, blue collar as well as white collar lateral hires, Quikr said.

Entrepreneur Vs Employee Mindset

Entrepreneur Vs Employee Mindset

Are you an entrepreneur? If you answer “no” just because you don’t own a business, you may not be right. Being an entrepreneur is all about mindset. So, are you an entrepreneur or an employee? Let’s find out:

Entrepreneur Vs Employee Mindset

  • Entrepreneur thinks and works for X times yearly growth while normal person (employee) thinks and works for X% growth per year.
  • Entrepreneur considers problem as opportunity while normal person consider it as problem only.
  • Entrepreneur is solution oriented person while normal person is blame game oriented
  • Entrepreneur devotes his time in analyzing things while normal person devotes his time in following things.
  • Entrepreneur is passionate and determined for providing something better to others while normal person is dedicated to make his life better (not necessarily himself).
  • Entrepreneur is passionate to learn new things and make his life as a continuous learning cycle and employs learn only the necessary stuff.
  • Risks are essential part of entrepreneur life while employee always tries to play safe game.
  • Failure can’t shake true entrepreneur while small success is more than sufficient for normal person.
  • Normal people have small goals like buying home, cars and other luxuries and remain trapped in it while entrepreneur has bigger goal to achieve first.
  • Normal person compares himself with other normal person and dies with jealousy, superiority complex and insecurity while entrepreneur compares himself with successful person and tries his best to be better than previous day.
  • Decisions of life of normal person are based on the market trends( for example – if higher degree is able to give more salary package, person will jump without thinking what he actually wants to do) while that of entrepreneur are based on their will and goal.

The only difference is of thinking. Goal of employee is to get settled with assumed amount of money per month in hand, getting some so called luxury stuff and wait for death while that of entrepreneur is to experiment, learn, analyze and improve stuff for normal people.

Flipkart Digital Payment Business – Investing Rs 670 crore

Flipkart Digital Payment Business – Investing Rs 670 crore

To reduce its dependency on cash transactions and penetrate the growing market for online payments, Flipkart is planning to invest Rs 670 crore ($100 million) over the next three years to build an independent digital payment business. Flipkart will launch a new product, which will work like a digital wallet while also allowing consumers to pay online in coming weeks.

Flipkart Digital Payment Business – Investing Rs 670 crore

The business will be led by PhonePe, a startup acquired by Flipkart in April’16. PhonePe will also use the new “Unified Payments Interface,” a platform launched by the Reserve Bank of India recently that will let users make instant bank transfers using their phones without the need of credit cards or net banking accounts, which typically require lengthy beneficiary details.

Flipkart’s PhonePe will be available on the parent site and Myntra, as well as for the logistics service eKart. It will then be rolled out for use across other digital sites and the ultimate aim of positioning it as an offline payment mechanism, even within kirana stores.

Out of four identified key drivers of business by Bansal earlier for the company, digital payment solution is planned to be addressed through PhonePe. Commerce and logistics have already been developed and already making Flipkart ahead over its rivals. Advertisement business has started to take off this year.

Though Binny Bansal, CEO of the company stated it as “Long-term Strategic Bet”, building a payment business is not choice but a need today for large online businesses, well supported by facts and figures.

Other players of same domain are already trying to capture the market volume of digital payment. Amazon India acquired Emvantage, Snapdeal acquired payments company Freecharge last year and Paytm owns a strong digital payment franchise, while others include Mobikwik. As per the report of research provider PwC, payments volume through prepaid payment instruments jumped 77% till July this year to Rs 24,124 crore, mobile banking transactions tripled between 2012 and 2014, reaching 150 million in 2014 and by 2019 about 800 million people will have access to online payment options in India.

Though the competition is tough for Flipkart as the market is overcrowded with digital payment providers, the registered user base of 75 million consumers may give advantage to Flipkart.

Lendingkart partners with Wydr to offer collateral free business loans

Lendingkart partners with Wydr to offer collateral free business loans

Lendingkart, Ahmedabad based Digital lending platform for SMEs has tied up with Wydr, a B2B mobile first marketplace in India to offer collateral free business loans to buyer and small and medium scale enterprises.

Lendingkart partners with Wydr to offer collateral free business loans

With this partnership, Wydr is targeting to provide short term credit for inventory purchase to retailers and shopkeepers. This initiative is in-line with Lendingkart Group’s commitment to provide easy access to capital to merchants and SMEs.

Rishabh Dhyani, VP – Business Development, Wydr said, “Wydr helps manufacturers, brand owners, importers or wholesale distributors in reaching out to a large audience across the country and we are committed to provide our buyers and sellers with simple, seamless buying and selling experience. The SMEs in the business would no longer have to worry about issues like arranging funds for operational purposes. The partnership with Lendingkart Group is an effort in that direction. ”

Harshvardhan Lunia, Co-Founder & CEO, Lendingkart Technologies stated, “The benefits we provide at Lendingkart Group allow the entrepreneurs to leverage their core strengths and business goals as against the cash-flow requirements. The partnership with Wydr is an effort to simplify the process of loans disbursement and make capital accessible via our completely online application process “.

To facilitate the buyers with credit limit of 10 Lakhs, Wydr will provide the technology interface to apply for credit from within its app. This use of technology is expected to further simplify the lending process, enhances speed, provides price transparency, improves customer experience and reduces borrowing cost for businesses of all sizes. This facility shall be available to all registered Business Users of Wydr for transactions through its platform with immediate effect.

Finance accessibility is one of the major limitations of small businesses in India. With limited funds they are not able to scaleup their business model to different geographical boundaries, business domains and verticals and hence not able to stand against the biggies. Partrneship of Lendingkart and Wydr is anticipated to fulfill this gap.

RentoMojo raised Series A funding of $ 5 million from IDG Ventures & Accel Partners

RentoMojo raised Series A funding of $ 5 million from IDG Ventures & Accel Partners

Bengaluru based online Rental Solution Company for home appliances and furniture RentoMojo has raised funds of $ 5 million in Series A funding from IDG Ventures and Accel Partners.

RentoMojo  raised Series A funding of $ 5 million from IDG Ventures & Accel Partners

RentoMojo was founded in November 2014 by IIT Alumnus, Geetansh Bamania and Ajay Nain. Since its inception, it has expanded the operations to four cities including Delhi, Mumbai, Pune and Bangalore. The funds raised will be used to further strengthen the product and the data driven structure within the company.

Bamania stated, “We want our users to indulge in the benefits of curated, personalised lifestyle without actually owning it. Apart from the cities we are operating in currently, we plan to expand to two more cities in the coming quarter. We are growing at a pace of 30 per cent month-over-month and we hope to continue on this growth trajectory.”

Within the uncertainty of fixed location to stay forever, especially for youngsters, it’s not only expensive but also difficult to buy the high-cost furniture and sell it at later stage. Rentomojo is trying to fulfill this gap by creating awareness about ‘renting’ and ‘access lifestyle’ as a concept. Aiming to capture the frequent inter-city migrant volume, it is offering online rental services for products ranging from furniture, appliances, trekking equipment to bikes.

“Business models fulfilling the gap of existing business models have high probability of success”, RentoMojo is the perfect example of developing the business model in the gap created by real state portals like Magic Bricks, 99 Acres etc. by providing the affordable service solution for unfurnished houses.

Prior to this, RentoMojo raised $2 million funding in Pre-Series A funding from Accel Partners and IDG Ventures, India. Other startups of same segment are CityFurnish, GrabOnRent, FlatFurnish etc. Operations excellence, optimum cost and service reliability are some of the major drives that will lead towards success in the segment.

ShopClues Acquires Momoe to Add Payment Service to its Business

ShopClues Acquires Momoe to Add Payment Service to its Business

Online marketplace platform ShopClues.com announced the acquisition of Bengaluru based mobile payments firm Momoe Technologies to add a payment service to its business portfolio.

Online marketplace platform ShopClues.com announced the acquisition of Bengaluru based mobile payments firm Momoe Technologies to add a payment service to its business portfolio. The deal size is projected to be at $10-12 million, paid both in cash and stock. The deal will also help ShopClues to establish an office in the startup capital and all five Momoe founders are expected to join its senior management team across functions like design, corporate development and technology. The deal will also help ShopClues to start a semi-closed wallet and solutions for merchants. In September ShopClues launched a chat feature ShopClues Connect for consumers to directly interact with sellers, with Momoe’s technology it would further strengthen the platform and ease transactions. Sanjay Sethi, chief executive officer and co-founder of ShopClues stated, “In Momoe’s team, we found the right technological and ideological match to take us much closer to our vision of making our consumer payments frictionless and providing our merchants with mobile banking solutions to digitize their businesses.” Momoe, as a mobile payment app allows users to pay offline merchants like restaurants, grocery stores, electronics, pharmacies, spas and salons. Using the app, customers can pay for products and services using credit cards, debit cards, net banking and mobile wallets. In the race of e-commerce, biggies like Flipkart, Amazon, Snapdeal, E-bay, Shopclues all are trying to be the best and provide the best experience to their consumers. Browsing experience, competitive pricing of product and service, convenient forward and reverse logistics are some of the major factors to decide the position in race. While all the e-commerce players are trying to incorporate the maximum possible features, it would be interesting to see the next level of integration of technology in e-commerce domain.

The deal size is projected to be at $10-12 million, paid both in cash and stock.  The deal will also help ShopClues to establish an office in the startup capital and all five Momoe founders are expected to join its senior management team across functions like design, corporate development and technology. The deal will also help ShopClues to start a semi-closed wallet and solutions for merchants.

In September ShopClues launched a chat feature ShopClues Connect for consumers to directly interact with sellers, with Momoe’s technology it would further strengthen the platform and ease transactions.

Sanjay Sethi, chief executive officer and co-founder of ShopClues stated, “In Momoe’s team, we found the right technological and ideological match to take us much closer to our vision of making our consumer payments frictionless and providing our merchants with mobile banking solutions to digitize their businesses.”

Momoe, as a mobile payment app allows users to pay offline merchants like restaurants, grocery stores, electronics, pharmacies, spas and salons. Using the app, customers can pay for products and services using credit cards, debit cards, net banking and mobile wallets.

In the race of e-commerce, biggies like Flipkart, Amazon, Snapdeal, E-bay, Shopclues all are trying to be the best and provide the best experience to their consumers. Browsing experience, competitive pricing of product and service, convenient forward and reverse logistics are some of the major factors to decide the position in race. While all the e-commerce players are trying to incorporate the maximum possible features, it would be interesting to see the next level of integration of technology in e-commerce domain.